Ageing Well

A Journey to Living Our Best Lives

We All Want to Live a Good Life

Ageing is something that happens to us all. It is the later stages of our life when ageing can have the most impact – both with mental and physical changes and in the way we perceive ourselves, and others perceive us.

"It's hard. But I have learned to adjust."

Katie, Pensioner

Our society is youth oriented – we value youth and beauty. Ageing is a part of our journey and the various stages of ageing should be times of great joy and celebration – with our families, our friends and our communities.

The Impact of Ageism

Ageism influences how well people age. It has a profound impact on the way older people are perceived.

It includes prejudicial attitudes towards older people, old age, and the ageing process; discriminatory practices against older people; and institutional practices and policies that perpetuate stereotypes about older people.

Pervasive negative stereotypes affect the way older adults see themselves; how older people view other older people; people’s ability to recover from disease; even their health behaviours, including their decisions to engage in social or physical activity or even seek medical help.

Philanthropists play a role in leading social change

How can you help?

The size and speed of the change achieved is directly linked to the number of people who support our campaign.

Our campaign requires leadership, resources and support from all Australians. We know that to create the change we want to see will take time, and as we begin our journey, we are asking people interested in helping us to come forward and put their hand up for change. We want partners willing to stand up to ageism and promote positive ageing.

It will be a life-changing journey.

Join the Campaign

Support our advocacy and social policy work to ensure all Australians age well.

Join the campaign below:

Positive Ageing

Positive ageing, and an appreciation for ageing and older people, helps us thrive as we age.

It involves maintaining a positive outlook to the changes occurring, staying connected to your community, keeping your brain active, managing stress in a healthy way, engaging in physical activity, eating a healthy diet and being involved in any activity that helps you live your best life.

What needs to change?

To support the change, The Benevolent Society will:

Promote policies and programs that:

• Address different stages and experiences of ageing and promote ongoing participation and inclusion.

• Break down the ‘homogeneity of ageing’ by promoting a life stage approach. Being 65 years of age is different to being 75 or 85 years old, just as being 10 years of age is different to being 20 or 30 years old.

Change societal norms about what it means to be older and promote social inclusion:

• Promote a society that inspires and supports people to grow and participate actively in life with dignity, choice and independence.

• Support attitudes, behaviours, policies and programs that support older Australians to age well and live their best lives - at all ages.

• Encourage people to value life at all stages to continue to stay empowered, learn how to retain good health and social connections, and to continue to grow, plan and participate.

Our campaign requires leadership, resources and support from all Australians.

Take action

Philanthropists will play a leadership role.

The size and speed of the change achieved is directly linked to the number of people who support our campaign.

To learn more about the role Philanthropy can play in this important social issue, please email Diana Merlot, Partnerships Specialist: diana.merlot@benevolent.org.au.

Join the Campaign